I entered a contest to design a logo for a community-based organization called The Factory. The organization makes clothes from donated and remnant fabrics (See event). I wanted something that was clean and simple, but well thought out and designed. My idea behind my design was to show lines or “threads” as the weaving and unweaving (or sewing together) of fabrics that are later being cut and remade into something else. It also helps to illustrate the sense of community and togetherness. The handmade type represents the organization’s connection with community and independent designers. I was inspired by this statement:
The factory is a community-based organization
created to complement the efforts of The Evans Group.
We are a launching pad for independent designers that
builds community through social awareness in fashion
and highlights the hands that touch our garments.
The colors I chose to use are meant to show the collecting of old and new…the use of something that was into something new and different. I also see the color as very symbolic California. I hope my design is chosen!