I saw this while checking my email. The colors and the movement caught my attention. The simplicity and the color choice of their arrows are cute and playful. It’s a great directional tool, my eyes go toward the product’s description and image. The designers did a great job in finding images to identify the product that’s inside or associated with it. The concept is wonderful too, looking up to something brighter and better. “Say hello to up & up.”
Don’t forget to the watch the video, the music is perfect. It’s so pleasant and cheerful.